Business Model
All wwg games are free to play, however, there is a proven business model to generate revenues that consist of: 1. item sales (most important), 2. Premium accounts, and 3. Ad sales (least important).
- Item sales refer to advantages that can be bought within the game, such as time advantages like reducing building times for buildings or troops.
- Premium accounts increase the gamer’s convenience within the game in terms of administration and navigation, e.g. no advertising, more statistics.
- Ad sales: Those users who do not have a premium account generate ad impressions that can be sold. The key differentiator towards “typical internet start-ups” is that we do not focus on selling advertising space. WWG rather benefits from users that via the Premium accounts, decides to play without advertising being displayed.
