Business Model

All wwg games are free to play, however, there is a proven business model to generate revenues that consist of: 1. item sales (most important), 2. Premium accounts, and 3. Ad sales (least important).

  1. Item sales refer to advantages that can be bought within the game, such as time advantages like reducing building times for buildings or troops.
  2. Premium accounts increase the gamer’s convenience within the game in terms of administration and navigation, e.g. no advertising, more statistics.
  3. Ad sales: Those users who do not have a premium account generate ad impressions that can be sold. The key differentiator towards “typical internet start-ups” is that we do not focus on selling advertising space. WWG rather benefits from users that via the Premium accounts, decides to play without advertising being displayed.